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INDUSTRY NEWS |
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Twitter Opens The Door On the company's website, Stone emphasizes that those terms are in flux and do not solidify the type or frequency of advertising that would be allowed. Many member companies take advantage of the quick-update style to share their business moves. But will they be among the first companies to post standard web advertising, as well? Click here to read how one member views the change. PPAI has developed its own presence on Twitter. Updates are posted by the Association's Business Media, Expo, Human Resources and Professional Development departments, as well as news on legislative action. Sales Promotions Thrive Even When The Economy Doesn't Jeff Burnett, sales and marketing vice president for Newton, Iowa-based distributor The Vernon Company (UPIC: Vernon) says under normal economic conditions, the "ups and downs" of the company's bottom line were not a big factor in the value of the incentives they offered. This year's annual prize was a trip to Big Sky, Montana. "Like many companies, we have some longstanding incentive programs that people have come to count on," says Burnett. "Because these incentives have been around for a long time we also know how to budget them." Grand Island, New York-based supplier Starline USA, Inc. (UPIC: STAR0009) uses promotions to help foster better use and understanding of its sales tools. "During this recession, Starline looks to provide sales incentives designed to reward account or account activity growth," says Dan Norris, Starline president. Click here to read more. ISERVCORP Integrates OrderTrax˛ "This is a great step forward for both OrderTrax˛ and OrderMaster," says Brian Byrne, ISERVCORP sales and marketing executive. "By partnering with a popular ERP provider like OrderMaster, we are now able to offer the trading efficiencies of OrderTrax˛ to OrderMaster customers, giving them more time to sell by spending less time worrying about their order status." OrderMaster has developed order management software specifically tailored to the promotional products industry since 1989. "Being able to offer OrderTrax˛ to our customers, along with our suite of products, is just going to make our offering that much stronger and help those customers perform that much better," says Bill Haight, OrderMaster president. Booker Promotions Joins Facilis Group "We are executing on an aggressive growth strategy in our region," says Scott Moscow, co-owner of Booker Promotions. "The Facilis model will also help us consolidate our buying efforts to focus on the top vendors and products in the industry." ppai in action
Promotional Products On Playbill For New York's Ad Week On Wednesday, September 23, distributor Doreen Sullivan will share insights and observations on the effective use of promotional products in entertainment marketing. The presentation will be at 3 pm EDT in the Goodson Theatre. Sullivan is president of South Carolina-based creative marketing agency Post No Bills, Inc., which has clients in the movie and television industries and has worked with the United States Olympic Committee. Sullivan has more than 20 years of experience with branding, promotional products and overall campaign development. She has won numerous accolades including multiple awards from the American Advertising Federation and a Key Art Award from the Hollywood Reporter that recognizes creative marketing in the movie industry. For more information on Advertising Week, click here. Lardner, Tackaberry Discuss S. 301 Issues With Regional Members Lardner helped members develop strategies for effectively communicating their views with their senators about the Physician Payments Sunshine Act, which is currently before U.S. Congress. Tackaberry also encouraged regionals to become more active in volunteer efforts. Lardner says one question she received during the visit was: "I send lots of e-mails [to my senators], but I only get form letters in return. What should I do next?" For this challenge, she suggests members try "something different. Keep sending those e-mails, but start making phone calls to the D.C. office. If you can't get through to the D.C. office, call a local office. A script and phone numbers are available for all 50 states at www.ppailaw.org. "We need to reach a critical tipping point," says Lardner. "For every call you make, please ask six industry peers to do the same. Together, we can make change happen." |
Slagle Takes S. 301 Campaign To Washington After a brief strategy session with PPAI General Counsel John Satagaj and PPAI lobbyist Robert Drummer, Slagle and Drummer met with Stephanie Carlton, healthcare aide to Sen. John Cornyn, R-Texas, to express PPAI's opposition to S. 301, the Physician Payments Sunshine Act. Sen. Cornyn, as a member of the Senate Finance Committee, is responsible for this issue on a national level. "We had the opportunity to address the threat S. 301 poses to our industry and explain that the bill, if passed in its current form, would effectively prohibit the distribution of promotional products to healthcare professionals," says Slagle. "The reality is that if every item must be reported, many companies will choose to give nothing of value rather than report on each item." Click here to read more. PPAI Legal Counsel Satagaj During the webinar, Satagaj will recommend next steps to ensure that members' voices will be heard by elected officials. Eric Ekstrand, MAS, Hope Tackaberry and Anne Lardner will also help facilitate the discussion. Click here to register for the webinar, or for more information contact Lardner at AnneL@ppai.org. Kids In Need Foundation To Host Fundraising Gala Ron Clark, an innovative educator whose story was featured in a 2006 made-for-TV movie, 'The Ron Clark Story,' and founder of the Ron Clark Academy, will be this year's speaker. PPAI has supported the charity in various ways since 2007 including product harvesting following The PPAI Expo. Promotional products are a natural tie-in to the charity as evidenced by the long-time support of industry suppliers 3M, Dixon Ticonderoga and Pilot Pen Corp., all of which will have representatives at the event. In addition, PPAI board member Joe Scott, MAS, and his wife, Katie, both of distributor Scott & Associates, Inc., will attend the festivities. Click here to reserve your spot at the gala. Company Leaders: Cast Your Vote For PPAI Board Nominees Online voting runs through October 1, and election ballots must be completed by then. Texas members must vote using paper ballots, which have been mailed. For nominee biographies and more election information, click here. For questions, contact Lisa Beck at 972-258-3069 or LisaB@ppai.org. PC Academy Comes To L.A. PC Academy benefits veterans and new faces in the industry, raising the level of professionalism and providing promotional consultants with valuable tools to attract and retain clients. "I went there expecting to learn, but it far surpassed anything I could have imagined," says Leanne McGarity, sales manager for Richardson, Texas-based distributor Bodex II (UPIC: Kodiakcs). "This was absolutely the best class I have ever taken." Click here to register, or for more information contact Kip Eads, CAE, senior manager of professional development, at 972-258-3030 or KipE@ppai.org. Hendrick Joins PPAI; She is responsible for leadership and management of the Professional Development and Business Media departments, where her immediate focus will be an analysis of current professional development and certification offerings, management of advertising sales and development of an integrated, member-focused sponsorship program. Click here to read more. ppai law
10-Day Blitz Set For Physician Payments Sunshine Act For the next 10 business days, the Association is asking promotional products professionals to call, e-mail or fax senators and representatives and voice their opinions on this bill, which if it becomes law will have a significant impact on the industry's bottom line. Find form letters, ways to contact legislators and more information on the act at www.ppailaw.org. |
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Michigan Association Announces Inaugural Hall Of Famers Alvin H. Ellwood Sr., Kenneth Kelsey, MAS, and Howard J. Steinmetz, MAS, were inducted during the opening reception of MiPPA's Rock Solid Diamond Showcase, held September 9-10 in Novi, Michigan. "MiPPA is very proud to recognize these three gentlemen as pioneers in the promotional products industry and our association is grateful for their contributions as members and pillars of MiPPA," says Donna Hall, MiPPA CEO. Click here to read more. Houston Expo Warms Attendees To New Opportunities The tradeshow floor welcomed HPPA's largest crowd in the history of the show, with 230 booths and 1,250 distributors and suppliers in attendance--a five percent increase over 2008, says Christine Leard, HPPA communications chairperson. "It really was a super show. Everyone seemed to enjoy the time with the suppliers, and the suppliers felt it was a good turnout and were happy with the results," says Leard. Click here to read more. community involvement
Tru Art Digs Into Iowa City Fundraiser Thousands of people viewed the sand sculptures over the three-day event, and judges for the competition included Iowa City Mayor Regenia Bailey and Miss Iowa, Chelsea Gauger. In addition, Tru Art received the "Most Passionate About Our Business" award. accolades
Leed's Employee Receives This award recognizes the industry supplier rep who has provided outstanding service, products, support and dedication to his customers based on their performance in the last year. The recipient is selected by the members of the association. |
Custom InterSource Hires Shinn, Spangrud To Rep Western U.S. GEMPIRE Welcomes Cook And Sachs As Reps Gifted Expressions Hires New Reps Diane Brand covers Texas, Oklahoma, Louisiana, Arkansas, Colorado and New Mexico. Dale Johnson Cornell covers the Northeast. Tina Jameson, Bo Turner and Dianne Watson cover the Southeast. Rob King covers Michigan, Ohio and Indiana. Dick Taggesell covers southern California, Arizona and southern Nevada. Vince White covers Washington, Oregon, Alaska and Montana. iPROMOTEu Adds 10 New Affiliates US Branding Group Names Glazer Sales VP For ThreadLites Brand Glazer is responsible for acquiring marquee brands for the line and for establishing a national sales team and overseas offices. He has more than 25 years' experience in sales, marketing and the professional sports industry.
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Calling All Camera Mavens! It's A Distributors' Picks December PPAI Needs Your Olympic Products what would you do?
A distributor asks: "We've had an order for four months that we can't get out of the door because the end user keeps hesitating and changing its mind about what imprint it wants. What can I do to move them along? I'm thinking of charging a fee just for my time. Would this move them along or scare them away?" What's your answer? E-mail answers along with your name, title and company name to Question@ppai.org by September 30 for possible inclusion in the December issue of PPB magazine. Answers to this month's question are in. Click here to read what others had to say about a distributor who wanted to know whether she should pay 100 percent up front or walk away. |
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