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More Industry Members Employing Social Media To Connect
Facebook, LinkedIn and Twitter have quickly become hot spots for promotional products companies to tout their latest and greatest, but some professionals are reaching a little further. Members are using these sites to provide space for their peers to discuss the most relevant and popular issues facing the promotional products world today.

Lisa Bibb, MAS, of Memphis, Tennessee-based distributor Zebra Marketing Corporation (UPIC: ZEBRAMC) also launched a Facebook site last last year to encourage her industry associates to connect with one another.

"My initial reason for going on (Facebook) was to 'spy' on my kids," Bibb jokes, "but I found a lot of people I knew professionally and personally and was getting invites to other groups."

Bibb decided to create a group for her peers, Promotional Products Professionals, and "it grew from there. Now we have more than 600 members," she says. "It kind of speaks for itself. It's a great place to connect and network."

The page features topics of discussion, requests for information and job postings and is open for anyone to join. The connections that have been made online have led to connections in real life, too. "I met someone from the group while I was standing in a line at The PPAI Expo in January!" says Bibb.

QCA Opens Doors For Membership
Chicago, Illinois-based Quality Certification Alliance (QCA) has been granted its nonprofit status and is now accepting industry companies for membership.

"Industry manufacturers and importers, who are the entry points for products into the promotional products marketplace, have been looking for a way to effectively address client product safety concerns," says D E Fenton, QCA's executive director. "Based on an independent third-party audited standard, the QCA Seal of Approval offers the credibility Fortune 500 companies require for promotional products purchases."

For the past year, the 14 founding members of QCA have been working to establish certification standards as well as define and test a comprehensive accreditation program. "Opening QCA membership up to industry suppliers represents the next step in the evolution of our organization," says Fenton.

Artina Promotional Products Acquires America's Promo Products
Powell, Ohio-based distributor Artina Promotional Products LLC (UPIC: ARTINA) has joined forces with area company America's Promo Products. Financial terms of the deal were not disclosed. Deb Schaffer, principal of America's Promo Products, will join the Artina staff and brings her accounts with her.

Artina Vice President Matina Zenios says Schaffer and Artina discussed merging the two companies last fall, but it wasn't until April when the opportunity arose for Schaffer to join Artina.

Zenios adds that while Artina has no set strategy for continuing to grow,"we're aware that smaller businesses are having a tough time in this economy and may be open to the idea of joining a larger company."

Captain Foods Enters Licensing Agreement With Wildlife Artist
Edgewater, Florida-based supplier Captain Foods, Inc. (UPIC: CFI) has entered into a licencing agreement with renowned marine wildlife artist Guy Harvey to display his signature artwork on a line of gourmet food items. The newly minted product line is scheduled for nationwide release in August 2009.

"We are very excited about this new endeavor," says Douglas Feindt, president of Captain Foods. "Guy Harvey and I share a deep love of the ocean, which has transpired into successful business endeavors for both of us."

Vitronic Parters With Totes»ISOTONER®
Mason, Ohio-based supplier Vitronic Promotional Group (UPIC: ACHIEVER) has formed an exclusive partnership with totes»ISOTONER® to introduce totes® branded umbrellas to the promotional products industry.

ppai law

Put S. 301 On Your Schedule
Don't stop making a difference for your industry--lawmakers need to know how promotional products could be affected by S. 301, the Physician Payments Sunshine Act. PPAI is asking members to call their legislators every Friday at 3:01 pm and voice their opinion.

The bill could have sweeping implications for the promotional products industry, as it requires all manufacturers of covered drugs, devices or medical supplies to disclose payments (or any other "transfer of value") made to a physician, a physician medical practice or a physician group practice--promotional products are included under this definition.

Additionally, a draft proposal on Health Care Reform, Physician Payments Sunshine Provisions, is now under consideration in the U.S. House of Representatives.

PPAI has filed comments for the hearings record, but members are encouraged to share their views as well. Send your legislators a copy of this letter, then visit www.house.gov to locate phone numbers for follow-up calls every Friday at 3:01 pm.

people news

Counterpoint Hires Bruns
And MacKinnon

Las Vegas, Nevada-based supplier CounterPoint (UPIC: DOYOUPOP) has hired Amy Bruns and Eric MacKinnon as product specialists. They are responsible for cultivating and serving new and ongoing accounts, building relationships with distributors and helping them make the best product selections to meet the needs of their customers.

Bruns was previously an administrative assistant for Tower Realty Group for four years, and MacKinnon was most recently a part of the Zappos online customer loyalty team.

iPROMOTEu Announces Newest Affiliates
Wayland, Massachusetts-based distributor iPROMOTEu (UPIC: IPRO9320) has welcomed several new affiliates in recent weeks. Click here for the full list.

Arkin Leaves Jornik Manufacturing
Stamford, Connecticut-based supplier Jornik Manufacturing Corp. (UPIC: JORNIK) announces that Hank Arkin has left the company. Arkin came to Jornik after the supplier acquired his FUNline® line of products.

Newton Manufacturing Names Donlin Executive VP
Newton, Iowa-based distributor Newton Manufacturing (UPIC: NEWTON) has appointed Jay Donlin as executive vice president of sales and marketing. Donlin oversees Newton's sales, marketing and recruiting activities.

Donlin most recently was senior vice president of sales and marketing for Eighth Floor Promotions LLC. He serves on the board of directors of the Incentive Marketing Association (IMA) and previously served as president of the Promotional Products Association of Chicago.

River's End Adds 18 Sales Reps Nationwide
Minnetonka, Minnesota-based supplier River's End Trading Co. (UPIC: LALO0001) has added 18 new independent territory sales reps to cover all 50 states.

Vernon Company Hires Bruce To Rep Western Region
Newton, Iowa-based distributor The Vernon Company (UPIC: Vernon) has hired Jane Bruce as an account executive in its western region. Bruce is a 17-year industry veteran who most recently worked as a sales rep with Denver, Colorado-based distributor L.W. Barrett Co. (UPIC: BARRETT).

Women's Leadership Conference Dished Up Plenty Of Wit And Wisdom
PPAI's Women's Leadership Conference wrapped up Friday following three-and-a-half days of education and camaraderie at the DeSoto Hilton in Savannah, Georgia. For the fifth year, the conference brought together industry women at all levels of experience from companies across North America to expand their knowledge, build their confidence and broaden their professional networks.

Of the 144 women in attendance, nearly a quarter were first-time attendees and almost half had attended four or more years. "For every event, I want it to be better than last year--more education, more networking, more everything and I think we succeeded," says Margie Price, MAS, chair of the 2009 WLC Advisory Committee and owner/president of distributor Premiums Plus, Inc. (UPIC: PREMPLUS). "Look, we're in tough times. I wanted people to walk out refueled and refreshed with the tools and the energy they need to move through the second half of the year and feel good about it."

Read more about the conference at PPB online.

Carol Aastad Wins Inaugural PPB Award
The first PPB Woman of Achievement award was presented at the Women's Leadership Conference to recognize an individual who has led the way in the advancement of women, provided leadership and made significant contributions to the industry. This year's recipient is Carol Aastad, MAS, who recently retired from Geiger (UPIC: geiger) after a 29-year career in promotional products.

In addition to serving as chair of PPAI and PPEF, she also served on the first Women's Conference Committee in 2005 where the idea for a women's conference was born. The award was presented to Aastad during the opening general session by Sherri Lennarson, MAS, PPAI board chair and senior VP business development for Bankers Advertising (UPIC: BACADV) and Tina Berres Filipski, editor and publisher of PPB.

Fourteen nominations were submitted for the honor, which was judged by members of the 2009 Women's Advisory Committee. Aastad was honored with a custom award created especially for the honor by Chicago supplier R.S. Owens & Co., Inc. (UPIC: RSOWENS). Click here for the full story in the August issue of PPB.

PPAI Supplier Index Shows Drop In Second Quarter Sales
The PPAI Supplier Index for the second quarter ending June 2009 showed sales of promotional products decreased by 27.8 percent compared to the same quarter in 2008. The first quarter in 2009 showed a decrease of 21 percent.

The index is based on a cross-section of approximately 30 leading promotional products industry suppliers who report their sales increases or decreases compared to the same quarter of the previous year. The next report will be available in October.

PPAI's Lobbyist Gives Staff
A Refresher Course In Civics

The PPAI staff got a refresher in civics and how government operates when Association lobbyist Robert Drummer stopped by PPAI's Irving, Texas, headquarters last Friday.

Drummer, who has been working on behalf of PPAI since January, talked about the role of a lobbyist in Washington. He said he spends much of his time educating politicos-- clearing up misconceptions about the role of promotional products and explaining the implications of S. 301, the Physician Payments Sunshine Act.

Also discussed were efforts by Drummer and PPAI legal counsel John Satagaj to modify S. 301, which could effectively ban the distribution of promotional products to healthcare professionals. Drummer praised the industry's grassroots efforts to change public policy, but he said more needs to be done.

Visit PPB online to read more.

Friday's PPAI Webinar To Focus On Tracking Labels
Effective August 14, 2009, tracking labels will be required for all products intended primarily for children 12 years of age or younger. Join us Friday, July 17 at 1 pm CST for a 30-minute webinar, "Consumer Product Safety Improvement Act: Focus on Tracking Labels," and find out everything you need to know to be in compliance with CPSIA regulations.

Susan DeRagon, associate director for toys and premiums with Specialized Technology Resources (STR), a leading product testing lab, will address the law and offer guidance on "best practices" in tracking labels. As always, a Q&A session will cap the webinar.

Space is limited, so register early. Click here to sign up.

Learn What Makes Your Staff Tick With This Member Advantage Offer
If you haven't yet tried one of PPAI's Member Advantage offers, this month is a great time to start. Omnia, a personnel consulting firm, is offering PPAI members a free employee profile report through July 31.

Valued at $175, the Omnia Retention Report identifies employee strengths, motivators and areas of development to help employers better manage their staff, leading to greater retention.

For more information and to take advantage of this free offer, contact Omnia representative Carletta Neal at Cneal@omniagroup.com or 800-525-7117 ext. 1226. For more information on the PPAI Member Advantage program, contact Blake Bozeman, PPAI business development manager, at 888-426-7724 ext. 3095 or BlakeB@ppai.org.

Techies, Win Your Company
A PPAI Web Award

If your company's website encompasses all that is great about the promotional products industry and presents it in an engaging, tech-savvy and user-friendly way, then submit your entry for a PPAI Web Award by August 14.

Winners will be honored during an online presentation and during the live awards presentation at The PPAI Expo 2010 in Las Vegas, Nevada, in January.

Go to awards.ppai.org to enter. For more information contact Melissa Peterson at 972-258-3042 or MelissaP@ppai.org.

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in memoriam
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industry show

SAAGNY Member
Lenore Goldberg Dies
Lenore Goldberg, longtime member of Specialty Advertising Association of Greater New York (SAAGNY), died July 10 at age 63. Goldberg was president of Fort Lee, New Jersey-based distributor Premiums Plus (UPIC: lgpre) and was a founding member of The Knesset, a long-running distributor group.

As a SAAGNY volunteer, Goldberg started on the bottom rung and worked her way through the ranks to eventually serve as SAAGNY's president in 2005. She was elected to the SAAGNY Board in 2000 and served as director, secretary, treasurer, vice president, president-elect and finally president in 2005-2006.

During her term as president and as immediate past president, Goldberg dealt with several difficult and sometimes controversial events, displaying graciousness and fairness. "Lenore set the standard for leadership, and we will continue to strive to maintain that level of integrity and fair-mindedness," says Jonathan Riegel, CAS, SAAGNY president.

Goldberg was a member of several SAAGNY committees and was instrumental in developing the "New and Not So New" program, now known as the Ambassador program, says Barbara Lyons, the regional's assistant executive director. She was a strong supporter of The SAAGNY Foundation and its many charitable events and programs and served as a foundation trustee.

An avid golfer, Lenore was especially proud of her three holes-in-one and was the recipient of several outstanding golfer awards. The SAAGNY Foundation will name its annual golf outing in her memory, adds Lyons.

"She was a good friend and a beautiful person and an asset to our industry," says Mike Schenker, MAS, chair of the SAAGNY Council of Past Presidents and principal of Newton, New Jersey-based supplier Custom InterSource, LLC (UPIC: CISLLC). "Her steering of SAAGNY helped strengthen the organization, and her direction of PROMOTIONS EAST helped maintain its status as the leading show in the Northeast."

Goldberg is survived by her mother, Beverly Ancona; her husband, Stanley; daughters, Joyce and Allison; grandsons, Jason and Aaron; and sister, Marilyn, who shared Lenore's love of classical music.

Services were held Sunday at Robert Schoem's Menorah Chapel in Paramus, New Jersey. The family requests that donations be made to The Melanoma Research Foundation.

Industry Member Jessica Reay Dies At Age 43
Jessica Reay, 43, of Portland, Oregon, died July 2 of natural causes. Reay was an employee at Jeff Sanders Promotions in Beaverton and was in the process of becoming an affiliate for Houston ,Texas-based distributor Flagship Promotional Services, LLC (UPIC: Flagship). Services were held Friday at Finley-Sunset Hills Chapel in Portland.

A resident of Portland, Oregon, Reay was born November 10, 1965, in Englewood, Colorado, to Robert and Jacqueline Reay. She graduated from Sunset High School in 1984 and spent several years in San Francisco before returning to the Portland area.

Reay's time in the industry includes work at Designer Line, which was purchased by Indianapolis, Indiana-based supplier Norwood Promotional Products (UPIC: NORWOOD), and at Woodinville, Washington-based distributor Bensussen, Deutsch and Associates (UPIC: BENS0002).

Karie Ann Cowden, MAS, of Phoenix, Arizona-based distributor Connect The Dots Promotions, LLC (UPIC: dtdpromo) remembers Reay as a woman with a beautiful personality.

"She was just an awesome person," says Cowden, who met Reay while working as a rep for Norwood. "She was well-loved and will be very missed."

Reay is survived by her parents; brother, Rodney Reay and his wife, Carol; sisters, Jennifer Love and husband, Dennis Munoz; and Jeri Porter and husband, Hal; and 13 nieces and nephews. The family requested that in lieu of flowers, contributions be made to a charity of your choice.

Southern Plus Donates Bags To Mission Team
Hartwell, Georgia-based supplier Southern Plus (UPIC: southpls) recently donated 27 duffel bags to a missions team from Northstar Church in Acworth, Georgia, which allow the volunteers to deliver school supplies and Bibles to children in Kenya. The duffel bags replaced heavy trunks that would have cost the team an extra $1,500 to transport to Africa.

"These bags were truly a godsend," says Nidia Walkup, director of Northstar's Global Community Mission Team. "They enabled us to achieve our mission objectives well under budget and without issue. We will now have the bags all imprinted with our Northstar Global Community Missions Team logo and use them for all our upcoming trips."

accolades


HALO/Lee Wayne Earns Kudos For Healthy Staffers
Sterling, Illinois-based distributor HALO/Lee Wayne (UPIC: LEEWAYNE) has been recognized as one of the "Healthiest Companies in America" by Interactive Health Solutions (IHS), a Chicago-based provider of turnkey population health management programs.

IHS recognition measures year-over-year improvement in aggregate employee health metrics including blood pressure, cholesterol, glucose and triglyceride levels. HALO/Lee Wayne won the award in a comparison of overall key health metrics based on a comparative study of more than 2,000 companies.

We have a very proactive approach to employee healthcare," says Lisa Taylor, HALO/Lee Wayne's human resources manager. "In addition to company wellness incentives, we take a strategic approach that addresses healthcare concerns before they become issues for an individual. The voluntary free health screening provides added value to our employees while helping us reduce the growing cost of healthcare through awareness and prevention."

R.S. Owens Recognizes Outstanding Employees
Chicago, Illinois-based supplier R.S. Owens & Co., Inc. (UPIC: RSOWENS) has awarded Zach Koenig with its first Employee of the Quarter Award, one of the highest honors of Owens' new "Four Star Recognition Program" launched earlier this year.

Employees who have been previously nominated during a quarter for an Above and Beyond award for exceptional performance are all eligible. Koenig was recognized for independently creating a template for all new perpetual plaques, which dramatically reduced manufacturing and assembly times and provided customers with a virtual layout of their award more quickly.

Green products make the scene this week on the Industry Show.

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How Do You Deal With Companies In Bankruptcy?
With new bankruptcy filings being reported within the industry all the time, suppliers and distributors alike must decide whether or not to continue doing business with financially troubled companies trying to get back on their feet. Have you had a good or bad experience with a company after it declared bankruptcy? Do you stay away from such companies at all costs? Let PPB know how you handle this issue in your business and your comments may appear in an upcoming issue.

Delve Into Denim
Get your dose of denim in the September issue of Promotional Consultant, which features jackets, shirts, pants, skirts, aprons, totes, backpacks and caps. Audrey Sellers is accepting submissions for possible inclusion--just send product descriptions and high-resolution images by July 17.

Good Timing
The October issue of PPB features clocks and watches galore. From wall clocks and leather watches to desk clocks and metal watches, we want to see your newest timepieces. Send descriptions and high-resolution images to Audrey Sellers by July 17 for possible inclusion.

Best-Dressed Men
If you've got the apparel to keep guys looking sharp, we want to see it for the October issue of PPB. We're featuring a collection of the best garments specifically tailored for men including ties, wovens, board shorts, sweaters, jackets, performance apparel and everything in between. July 17 is the deadline to send apparel descriptions and high-resolution images to Audrey Sellers for consideration.

Share Your Sports Campaigns With PPAI
Do you work with a professional sports team? Be it baseball, basketball or badminton, PPAI's public relations team is putting together a collection of unique sports campaigns and would love to hear about yours. Send your best examples to Erica Edwards, PPAI communications coordinator, 3125 Skyway Circle North, Irving, Texas 75038.

what would you do?

A supplier asks: "I did everything I could to resolve an issue a distributor had with an order, but the distributor still posted a negative comment about my company on an industry website. What is best in the long run, responding to the comments on the site or leaving the matter alone?"

What's your answer? E-mail answers along with your name, title and company name to Question@ppai.org by July 31 for possible inclusion in the October 2009 issue of PPB magazine.

Upscale Hotel Books A Promotion With Calendars
Shoreham Hotel, a boutique property in New York City, wanted a year-end gift for VIP corporate accounts that fit with its modern brand image. The hotel was fresh from a multimillion-dollar makeover that transformed it from a weathered lodging space to a showpiece of art and contemporary style.

Win My Business!
Businesswoman Lynne Key is your typical customer, and she knows how you can earn and retain her business—that is if you can muster the courage to rethink common misconceptions that will, without question, limit your business success with her.

Business Builder
Wendy Williams always dreamed of being an ambassador. As an elected member of the board of directors of the International Visitors Council of Philadelphia for the past 13 years, she has been able to integrate her life's dream and goals for international peace and global understanding into her work selling promotional products.

 

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