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THIS WEEK'S HEADLINES  
INDUSTRY NEWS
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Canadian Association Achieves Tradeshow Week Ranking
Canadian association Promotional Product Professionals of Canada (PPPC) made an appearance in the 2008 rankings listed by Tradeshow Week 200, a directory that includes the 50 largest shows in Canada as well as
the 200 largest tradeshows in the United States. PPPC reported in its newsletter last week that the association's tradeshow is ranked 33rd on the Canadian list, a jump from No. 36 in 2007.

Five hundred tradeshows in Canada were surveyed in 2008 to come up with the rankings. The Top 50, according to the PPPC story, are determined by net square footage, number of exhibitors and value of exhibit space.

Castelli, MeadWestvaco
End Partnership
Reno, Nevada-based supplier Castelli Diaries USA, Inc. (UPIC: castelli) and Sydney, New York-based supplier MeadWestvaco (UPIC: 37195) have ended their partnership. Castelli USA will once again become the sole supplier of its stock and custom brand-name journals and planners. The two companies will continue to work together to make the transition seamless for customers.

"We are elated to have the brand back to its original status," says Missy Kilpatrick, Castelli executive vice president. "Castelli is extremely dedicated to its customers, and along with our strong team of multi-line reps and customer service, we are ready to grow and deliver our brand to the promotional products market."

Fey Line Finalizes Acquisition
Of Reflectix
Edgerton, Minnesota-based supplier Fey Line (UPIC: FEY) has finalized its acquisition of Reflectix® (UPIC:2reflect) from Hazelton, Pennsylvania-based supplier Printmark Industries, Inc.

"After 20 years of manufacturing in the promotional products arena, Jennifer [Sloot] and I decided that we wanted to relax a bit, do a lot of travel and pursue our other business interests," says Lex Sloot, former president of Reflectix. "We feel a wonderful connection with Fey. We share similar core values, and we will continue to help them with the future growth of Reflectix. Expect to still see us actively participating in this wonderful industry!"

Michael Ziebell, Fey Line president and CEO, says Reflectix complements and opens up creative opportunities to his company's promotional products. "In the courtship and acquisition process we found friendship and shared values with Lex and Jennifer Sloot as well as innovative, high-quality products. It will be an honor and a responsibility to take their creation to the next level of growth."

Reflectix manufacturing and customer service operations will transition to Fey's corporate facility in Minnesota in the next several months.

House Of Doolittle Celebrates 90 Years By Greening Up Paper Products
Elk Grove Village, Illinois-based supplier House of Doolittle (UPIC: hod) is marking 90 years in the promotional products business by switching all the paper used in its products to 100-percent post-consumer content. House of Doolittle already has been offering recycled products exclusively for nearly 20 years.

The 100-percent post-consumer paper selected is processed chlorine free and is FSC- and FSI-certified. "We have been using the 100-percent post-consumer paper in about 25 percent of our products for the past couple of years," says Mary Rosen, sales and marketing director. "The increase in the quantity of the paper purchased will keep the price relatively the same. We have always been able to keep our prices competitive with our competition."

Imprint Alliance Group Merges
With Inkwell Global Marketing

Manalapan, New Jersey-based distributor Inkwell Global Marketing Corp. (UPIC: INKW0001) has merged with Englishtown, New Jersey-based distributor Imprint Alliance Group (UPIC: Imprint3). Inkwell President Steven Marder says the deal was finalized less than a month after talks began.

"Imprint Alliance was looking to offer their clients additional services, including company stores, warehousing, fulfillment, copywriting and graphic serves, while at the same time lowering overhead," says Marder. "We were able to eliminate redundancies, provide better services for Imprint Alliance clients and increase both companies' profitability."

Imprint Alliance Group founder Barry Sarner and his staff have relocated to Inkwell's facility, and Jessie Hobbs of Imprint will serve as Inkwell's director of marketing.

Louis Bull Promotional Products Affiliates With HALO/Lee Wayne
Fort Worth, Texas-based distributor Louis Bull Promotional Products (UPIC: BULLPROM) has affiliated with Sterling, Illinois-based distributor HALO/Lee Wayne (UPIC: LEEWAYNE). Louis Bull's six-member sales team will join HALO/Lee Wayne, selling under the Lee Wayne brand.

"The Louis Bull team has established an
incredible reputation in the Fort Worth market over the past 56 years," says Dale Limes, HALO/Lee Wayne senior vice president of sales. "Our strategy is to partner with powerful regional distributors like Louis Bull that share our passion for profitable growth through hard work and innovative ideas."

Operational responsibilities for Louis Bull Promotions will be transitioned to HALO/Lee Wayne's headquarters in Sterling, Illinois, effective immediately.

"HALO/Lee Wayne's financial strength and industry position will mean greater
value and expanded service for our customers," says Bob Venable, Louis Bull president. "We will be able to offer more marketing tools and better order support. We will also be able to attract high-performing sales professionals in North Texas with this affiliation."

Sanford B2B President To Leave; Management Team Reorganizes
Bob Stoltz, president of Janesville, Wisconsin-based supplier Sanford Business-to-Business (UPIC: SANFORD) is leaving the organization June 14, and Sanford B2B is reorganizing the remainder of its management team. Sanford's parent company is Newell Rubbermaid.

Stoltz has been with Newell since 1991 and is credited with growing the promotional products channel and with developing an excellent reputation and results for Newell Rubbermaid Office Products in the B2B industry. He also developed a strong staff in Janesville and throughout the country to support the company's efforts.

Among the staff changes, Kristie Schnier will serve as director of B2B sales and channel marketing, and John Newcomb, currently senior manager for B2B customer operations, will also assume site leadership in Janesville.

The restructuring is intended to more closely align the strategies of Newell Rubbermaid's Office Products Global Business units with the needs of the B2B sales channel.

Sales Volume Survey Reveals Who Scraped By, Who Had Success
Promotional products sales took a tumble in 2008, a sobering reality overshadowing the news that last year still produced one of the highest sales volumes ever recorded for the industry. Member and nonmember distributor companies reported a combined figure of a little more than $18 billion in promotional products revenue for the year.

PPAI's 2008 Survey Of Promotional Products Distributors, published this month in PPB magazine, also reveals that the little guys seemed to weather the economy slightly better than the giants of the industry.

CPSIA Drinkware Webinar
Gets Down To Details

Last week's webinar addressing the Consumer Product Safety Improvement Act (CPSIA) broke down the sometimes mind-boggling requirements for producing and selling drinkware that federal regulations consider safe for users, particularly children.

PPAI product safety consultant Susan DeRagon addressed the requirements set forth by the CPSIA and by other laws, including those applied under the Food and Drug Administration. Many of the regulations on drinkware, like other products, center on use by children, and whether items are considered to be for children is often based on product size, material and applied theme.

DeRagon, who is associate director of toys and premiums for the testing lab STR, also discussed specific drinkware concerns such as types of material used, leakage, breakage, handle temperature and lid fit. You can review the slides from the webinar by clicking here. For more information on CPSIA, visit PPAI's Product Safety page.

Promotional Consultant
Going Digital In August

In August, Promotional Consultant magazine leaves the paper trail behind and heads for the virtual magazine rack. More than 70,000 e-readers can look forward to the same fresh features they know and trust, along with a host of interactive extras.

"The focus of the magazine isn't changing. Readers will find the same editorial content--but with a twist," says Pamela Fields Webb, managing editor. "Digital makes the magazine even more useful to our readers--flash animation and audio and video interviews give promotional consultants a chance to see and hear tips and advice from the experts, or to listen to their peers in action. And, if they are interested in a product or service, with one click they can access information, have someone call or order products.

"It is very exciting. We are bringing cutting edge magazine publishing directly to our members' desktops," she says.

Tradeshow Week Ranks The Expo 52nd In 2008
Tradeshow Week has once again ranked The PPAI Expo among its top shows; The Expo sits at No. 52 for 2008, just two spots below the previous year's rankings. PPAI Expositions Director Darel Cook says the slight drop is due in part to the addition of several biannual shows during the year.

PPAI was presented with a certificate by TW for its achievement, but the real proof of success comes from members who are satisfied with their tradeshow experience.

"The continuing popularity of The PPAI Expo is a clear indication that we are delivering valuable networking and educational opportunities to our members," says Cook.

legislative news

Incentive Federation Launches Legislative Awareness Campaign
The Incentive Federation, Inc., a support organization for the incentive and recognition industry, has created a legislative awareness campaign for 2009 to educate lawmakers on the purpose and benefits of such programs as they relate to American businesses and the economy.

Issues of importance to the federation include safety achievement awards, wellness programs, employee achievement awards and length of service awards--none of which, the federation says, would come at a cost to taxpayers, as spelled out in its legislative strategy.

The federation plans to meet with legislative committees to show that incentives and recognition are positive business tools that can help revitalize the nation's business community and strengthen it for recovery from poor economic times.

ppai in action

PPAI's Business Media Team Receives Award For Promotional Game
PPAI's business media department is celebrating a Platinum Award won last month at the 2009 Hermes Creative Award competition, judged by the Association of Marketing and Communication Professionals (AMCP). The team was recognized for its PPAI Publications Pub-opoly game, a customized Monopoly-like board game that was created as a tool to generate awareness of PPAI's full range of publications.

Advertising Manager Melissa McGrath Klusmeyer worked with Cincinnati, Ohio-based supplier Late For The Sky Production (UPIC: OPOLY) to create the customized board game, which was a component in this year's "Get In The Game" publications marketing campaign.

"Congratulations go to our business media team," says Steve Slagle, CAE, PPAI president and CEO. "The Pub-opoly game is an original and imaginative promotional product and marketing tool that cuts through the clutter by providing useful information to our marketplace about PPAI's publications."

In addition to PPB Newslink, PPAI publishes PPB magazine, Promotional Consultant magazine, Promotional Consultant Today e-newsletter, The Daily for The PPAI Expo and the Navigator®.





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regional news
people news
industry show

Industry Standouts Converge At RAC Leadership Development Workshop
Regional members who want to improve and refine their leadership skills and learn how to make their business better in 2009 and beyond will be exposed to new ideas and valuable experience during Regional Association Council's 2009 Leadership Development Workshop, "Fast Track To Leadership," June 17-20 in Grapevine, Texas.

PPAI's 28 regional associations have gathered presenters with backgrounds in various specialties to help members further develop the capabilities to be strong, visionary business leaders. Session topics will include legislation, marketing, team-building and revenue generation.

The Third Leg Of The ADvocate Challenge Is Winding Down
Upper Midwest Association of Promotional Professionals (UMAPP) still holds the lead in this leg of the PPAI ADvocate Regional Challenge, which asks members to give speeches and presentations on the power of promotional products for points. Click here to see who else is on the board.

Reporting forms are due Wednesday, June 3; the regional association and individual winners will be announced just prior to RAC Leadership Development Workshop. The next leg of the competition begins June 22. For more information on the ADvocate Regional Challenge or the monthly drawing, contact Erica Edwards, PPAI communications coordinator, at 972-258-3062.

Dunbrooke Apparel Corp.
Hires Scarborough

Independence, Missouri-based supplier Dunbrooke Apparel Corp. (UPIC: DUNBROOK) has hired Todd Scarborough as senior vice president of sourcing and manufacturing for the company's Dunbrooke Basics division.

Scarborough has more than 20 years of senior management experience in the t-shirt and fleece product industry. He is the former president and CEO of Alstyle Apparel.

Vernon Company Makes Shanley
A Regional Account Executive

Newton, Iowa-based distributor The Vernon Company (UPIC: Vernon) has hired Rose Shanley, MAS, as an account executive in its central region. Shanley is a 25-year industry veteran with experience at other industry distributor companies.

Vertis Communications Names Allen Senior VP Of Human Resources
Baltimore, Maryland-based business services provider Vertis Communications has hired Carmen Allen to serve as senior vice president of human resources. Allen provides strategic direction for employee and labor relations, training design, talent acquisition, compliance and leadership development.

Prior to joining Vertis, Allen worked at Bausch & Lomb for 13 years, most recently serving as vice president of human resources for global business operations.

Broder Bros., Prime Resources Corp. and PPAI all make an appearance on The Industry Show this week.

in memoriam
community involvement
 

Robert Ford, Jr., Founder Of
The Idea Factory Ltd., Dies

Robert D. "Bob" Ford, Jr., founder of Tigard, Oregon-based distributor The Idea Factory Ltd. (UPIC: idea), died May 17 at age 93. Ford was born in Baltimore, Maryland, on March 21, 1916.

As an adult he worked as a professional magician before enlisting in the U.S. Army and serving as a member of the Counter Intelligence Corps in Hawaii.

Ford most recently served as CEO of his company, but began his promotional products career as a regional sales trainer with St. Paul, Minnesota-based distributor Brown & Bigelow (UPIC: BB1896). In 1975 he opened his distributorship.

Not long after moving to Oregon, Ford established the Specialty Advertising Ad Group in Medford. He also served on the first board of directors for the Washington-Oregon Specialty Advertising Association, now known as the Northwest Promotional Marketing Association (NWPMA).

Ford was an avid golfer and an active member of his local Masonic Lodge, Lions Club, Tigard and Beaverton chambers of commerce, Society of American Magicians and the Oregon Society of Association Management.

Ford is survived by his wife, Genevieve, his son, Robert John Ford of Oakland, California, and several extended family members. A funeral Mass is planned for 10:30 am Saturday, June 6, at St. Anthony Catholic Church, 9905 SW McKenzie St., in Tigard.

Condolences may be sent to 15500 SW Alderbrook Drive, Tigard, Oregon, 97224. Remembrances in Ford's name can be made to St. Anthony Catholic Church or to Promotional Products Education Foundation (PPEF).

 

Crystal D Helps Organize Red Cross Blood Drive
For the third year, St. Paul, Minnesota-based supplier Crystal D (UPIC: CRYSTALD) hosted an American Red Cross blood drive on May 11 along with local appliance retailer Warners' Stellian. Fourteen staff members from both organizations worked the the three-hour event, during which 12 units of blood were collected--enough to save up to 36 lives.

"This blood drive is a great way to give back to our community," says Bridget Dahlgren, marketing coordinator. "We are headquartered in a small business park, which has given us the perfect opportunity to collaborate with other businesses."

accolades

Lev Promotions Named Small Biz Award Finalist By Local Chamber
San Diego, California-based distributor Lev Promotions (UPIC: levpromo) was named a finalist for the Most Innovative Marketing Campaign/Concept division of the San Diego Regional Chamber of Commerce Small Business Awards competition.

Lev Promotions submitted a self-promotion marketing campaign titled "We solve your marketing puzzles" for the competition. The Chamber of Commerce honored the finalists at a luncheon May 27.

Strycarz Wins HPC Global Contest
Hanover, Pennsylvania-based supplier HPC Global (UPIC: HPCG) has announced the winner of its Peddle Power promotion. Stan Strycarz of New Brunswick, New Jersey-based distributor SJS Specialty Co. (UPIC: SJSSpec) sold the largest eco-friendly HPC order in the first half of 2009, and he will be presented with the prize--a hybrid bicycle--today at PROMOTIONS EAST in Atlantic City.

"We are hoping to raise awareness of our ‘bicycling-to-work' programs and the overall benefit to reducing carbon emissions to the environment," says Ken Cecco, HPC national sales manager.

A second bicycle will be awarded during The PPAI Expo 2010 to the winner who meets the goal in the second half of 2009.

 
contribute to ppb
This month's ppb

Submit Your Best Pet Products
In a salute to our four-legged furry friends, the September issue of PPB features the latest products to pump up any pet promotion. We're looking for brushes, carriers, collars, leashes, food dishes, food scoops, beds and pillows, and toys and treats. If you have the products that get tails wagging, send descriptions and high-resolution images to Audrey Sellers by June 12 for possible inclusion.

Step It Up With Activewear
The September issue of PPB magazine gets a move on fitness trends with a sporty collection of performance fabrics, yoga pants, track suits, tanks and shorts. To get your activewear in the running, e-mail Audrey Sellers apparel descriptions and high-resolution images for consideration. June 12 is the submission deadline.

Say ‘I Do' To Promotional Products
When it comes to weddings, what promotional products will a bride and groom walk down the aisle for? Tell us about popular or low-cost wedding and party favors, and share any unusual requests for favors you may have received. Send your best ideas to Erica Edwards, PPAI communications coordinator, 3125 Skyway Circle North, Irving, Texas 75038.

Share Your Sports Campaigns With PPAI
Do you work with a professional sports team? Be it baseball, basketball or badminton, PPAI's public relations team is putting together a collection of really unique sport campaigns and would love to hear about yours. Send your best examples to Erica Edwards, PPAI communications coordinator, 3125 Skyway Circle North, Irving, Texas 75038.

June Washington Report
The Credit Card Accountability, Responsibility and Disclosure Act became law on May 22, and for the most part, the law imposes additional protections for consumers on their credit card accounts. However, there is one section that may be of interest to promotional products companies as it regulates some of the conditions on gift cards, gift certificates and general-use prepaid cards.

Did You Get My Order?
Any idea what the most-asked question in our industry is, besides "What's new?" I'd put my money on "Did you get my order" or "When did my order ship?" Imagine if you had a nickel for every time you have asked or answered that query. Better yet, wouldn't it be great if you banked an extra minute each time that inquiry was considered?

Cast Your Net On The Brightest Ideas
At some point, the game changed. You don't know exactly when it happened. All you know is there was a definite then, and there is a definitive now. And the two pictures are vastly different. Today, you have to be bigger, faster, stronger—with a unique edge—to succeed in the business world.

what would you do?

A distributor asks: "I ordered 1,000 custom bags from a supplier who assured me he could meet my in-hands date. However, the bags were delivered two weeks late and were unacceptable because the decorative stitching on the front was not aligned and the color was wrong. I have tried calling and e-mailing the supplier to dispute the charges, but he will not return my calls or acknowledge my e-mails. What can happen in the long term if I don't pay?"

What's your answer? E-mail answers along with your name, title and company name to Question@ppai.org by June 30 for possible inclusion in the September 2009 issue of PPB magazine.

3125 Skyway Circle North
Irving, Texas 75038
Phone: 888-I-AM-PPAI
Fax: 972-258-3012