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INDUSTRY NEWS
Hanesbrands To Pay Sara Lee $2.4 Billion In Spin-Off
Winston-Salem, North Carolina-based Hanesbrands Inc., parent company of apparel supplier Hanes Printables|Outer Banks (UPIC: hanesob), will borrow $2.6 billion to pay for its spin-off from Sara Lee Corp., a Chicago, Illinois-based consumer products company. It will use $2.4 billion to make a one-time payout to Sara Lee.

The Hanesbrands spin-off is the last major portion of a Sara Lee portfolio overhaul announced in 2005 and is expected to be complete by September, according to a Reuters report. Hanesbrands will be a publicly traded company that manufactures Hanes underwear, Champion t-shirts and other apparel.

Proforma TCT Promotions Helps Raise $100,000 For Marine Conservation Group
Houston, Texas-based distributor Proforma TCT Promotions (UPIC: Profo182), in partnership with retailer Academy Sports & Outdoors, has raised nearly $100,000 for the Coastal Conservation Association of Texas (CCA), a nonprofit organization focused on conserving coastal marine resources.

Proforma TCT sells embroidered caps and screen-printed t-shirts featuring CCA’s logo in about 60 of Academy Sports & Outdoors’ 88 locations. A portion of the proceeds from each branded cap or t-shirt purchase goes to CCA. Although Proforma TCT and Academy have been working together on the deal for six years, this year’s effort has resulted in more sales than normal, says Gidget Tracy, vice president of Proforma TCT.

“There’s been a strong push for this brand,” says Tracy, explaining that a new buyer for Academy decided the CCA brand deserved more floor space than the stores had previously allotted. “So far, we’ve sold 60,500 units just since March [2006]. It’s definitely been a banner year.”

Adventures In Advertising Relocates
The Adventures In Advertising headquarters (UPIC: ADVINADV) moved 12 miles from its former location in Oshkosh, Wisconsin, to a new facility at 800 Winneconne Avenue, Neenah, Wisconsin, 54956. The 21,000-square-foot facility serves as the franchise corporation’s franchisee support center.


PPAI NEWS
The PPAI Expo 2007 Registration Opens This Week
Promotional products professionals soon will have the opportunity to register for The PPAI Expo 2007, which takes place in Las Vegas, Nevada, January 3-6, 2007, at the Mandalay Bay Convention Center. On July 27, those wishing to register may do so online by visiting www.ppa.org/ expo2007and clicking on “Registration.”

Online registration, which is the only way to sign up to attend The PPAI Expo 2007, is open until December 27. After this date, attendees must register onsite.

The PPAI Expo is the annual tradeshow of PPAI and is the oldest and largest show in the promotional products industry. It offers roundtable luncheons, educational seminars, networking functions as well as new products and exhibits.

PPAI Partners With FedEx Kinko’s
While PPAI members have had discounts on FedEx Express®, FedEx Ground® and FedEx Freight® shipping services, they now also have the opportunity to save up to 15 percent on other FedEx Kinko’s services.

When members present their FedEx Kinko’s discount cards, which are accepted throughout the network of FedEx Kinko’s Office and Print Centers, they can save 15 percent on printing and copying services, and five percent on signs, banners and finishing services such as folding, cutting, collating, laminating and mounting. For details, visit www.ppa.org and click on “Business Partners,” or call 800-475-6708.


REGIONAL NEWS
PPAW Raises $3,500 For Scholarships
Promotional Products Association of Wisconsin (UPIC: ppaw) sponsored its 11th annual Golf Outing on July 11, where 44 PPAW members raised nearly $3,500 for the regional association’s Scholarship Program & Fund Drive.

Each year, PPAW’s scholarship program grants as many as four $1,000 scholarship awards to children or grandchildren of PPAW members. A panel of judges, business and academic leaders choose new winners each year. The scholarships are renewable up to four years if the students maintain a minimum GPA requirement. This year’s winners will be announced in August.

Held at the Western Lakes Golf Club in Pewaukee, Wisconsin, this year’s outing was open to distributor members’ clients for the first time. Winning the tournament was a four-member team, including Jim Moore, MAS, of supplier firm Molenaar, Inc. (UPIC: MILINE), Wilmar, Minnesota; Phil Sibinski of supplier representative company Phil Sibinski Associates Inc.; Jim Heurung of supplier Hit Promotional Products (UPIC: HITP0001), St. Petersburg, Florida; and Tony Sabo of supplier Points of Light (UPIC: 1PTSOLGT), Fairfield, New Jersey.

PEOPLE NEWS
Cross (UPIC: ATCR0001), a Lincoln, Rhode Island-based supplier, hired Sarah Bourgoin as the sales manager for the business gifts division in Canada. Bourgoin is responsible for sales management of Canada and focuses on account coverage, growth in new channels and positioning the brand image. She joined the company from Corporate Express Promotional Marketing (UPIC: CORP0001), a Mississauga, Ontario-based distributor.

Houston, Texas-based supplier Landes Inc. (UPIC: LANDES) hired Kimberly Perry as director of sales and marketing. Perry joined the company from her previous public relations role at Lumatec Industries (UPIC: LUMATEC), an Austin, Texas-based supplier.

The Partnering Group, a network of promotional products professionals, added Clay Hughey, president of Addison, Texas-based distributor Footprint Marketing, Inc. (UPIC: foot), to the organization. The addition brings the total number of distributor members to 12. In addition, the following suppliers were added as strategic partners: Bag Makers (UPIC: BAGMAKRS), Union, Illinois; GWI Gempire (UPIC: GEMPIRE), Norwood, New Jersey; Moderne Glass Co. Inc. (UPIC: glass-am), Aliquippa, Pennsylvania; and Prime Resources Corp. (UPIC: PRIME), Bridgeport, Connecticut. The Partnering Group also announced Pat Post, based in Germantown, Tennessee, was hired as an administrative assistant.

Proforma S3, a Celebration, Florida-based distributor, acquired Proforma Imprint Company, which was also based in Florida.

Showdown Displays (UPIC: SHOWDOWN), a Ramsey, Minnesota-based supplier, named Ed Flaherty, the company’s owner, as interim CEO. Flaherty replaces Mike Faber, who left the company to pursue interests outside the industry. Additionally, Jeff Adams moved from his position as eastern regional sales manager to serve as director of front office operations. He is responsible for customer service and the graphics production group. Paula Pogulis, former customer service manager, is now product/system manager, responsible for customer service training.

ACCOLADES

Industry Publication Recognizes Promotional Products Distributors
Print Solutions Magazine, published by the Document Management Industries Association (DMIA), included dozens of PPAI members along with other promotional products companies among its Top 100 Distributors listing. Topping off the list are Workflow Management Inc., Greenwich, Connecticut; Proforma (UPIC: PROFORMA), Cleveland, Ohio; and American Solutions for Business (UPIC: AMER0005), Glenwood, Minnesota. For the complete list, click here.

The Vernon Company Sends Salespeople To Los Cabos
The Vernon Company (UPIC: Vernon), a Newton, Iowa-based distributor, rewarded its top-performing salespeople with an all-expenses-paid trip to Los Cabos, Mexico. Nearly 120 trip winners, their guests and corporate office representatives spent six days in the area, sightseeing, relaxing and participating in educational sessions and company social activities. The trip rewarded the winners of The Vernon Company’s annual Circle of Excellence incentive contest. Next year’s winners will go on an Alaskan cruise.

A La Carte Turns 25
Chicago, Illinois-based supplier A La Carte (UPIC: alacarte) celebrates its 25th anniversary this year. The company was formed in 1981 when its founders split from Chicago Gourmet Specialties. Both companies served the food and candy segment of the promotional products industry until 2003, when the companies merged to form one entity.


WHAT WOULD YOU DO?
A DISTRIBUTOR WRITES: “I have developed an award-winning concept and products for one of my top clients. Should I take this successful program to similar companies in that industry? Or should I keep this concept as an exclusive for the original company—even though I realize other promotional consultants can jump on the idea?”

WHAT’S YOUR SOLUTION? E-mail answers along with your name, title and company name to AnneP@ppa.org by July 31 for possible inclusion in the October 2006 issue of PPB magazine.

CONTRIBUTE TO PPB
Great Chefs
Truly great chefs have discriminating taste when it comes to food, so you can rest assured they’re choosy about the kitchen products they use and cooking apparel they wear. The October issue of PPB serves up a collection of saucy kitchen accessories and restaurant quality threads. Send electronic images of kitchen appliances, aprons, cookbooks, cookware, cutlery, placket shirts and spices to AudreyS@ppa.org by August 1 for consideration.

THIS MONTH'S PPB

Subscribe To PPB Magazine

Team Marketing
Read about how an advertiser packs major-league punch by promoting its brand on jerseys of professional soccer players. All it had to do was buy a professional team.

Time To Check Out These Products
Take a look at these time-tested offerings: from clocks and watches to timeless apparel.

Traveling To Tradeshows
Have a trip coming up, say, to the Marketing Days event? We’ve got tips on making your travel as stress-free as possible.


July 25, 2006

Newslink Editor:
Melanie Medina

THIS WEEK'S HEADLINES

Hanesbrands To Pay Sara Lee $2.4 Billion In Spin-Off

Proforma TCT Promotions Helps Raise $100,000 For Marine Conservation Group

Adventures In Advertising Relocates

The PPAI Expo 2007 Registration Opens This Week

PPAI Partners With FedEx Kinko’s

PPAW Raises $3,500 For Scholarships

WEBSITE LINKS

PPAI Website

PPAI New Members

UPIC Industry Directory

PPAI Membership Info

Tradeshow Calendar

Washington Report

PPB Subscription Info

PPB Advertising Info

PPB NEWSLINK SPONSOR
PPAI QUICK LINKS




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