North American Leadership Conference

PPAI’s North American Leadership Conference (NALC) is underway in Salt Lake City with 150 industry leaders attending promo’s premier event for executive networking, leadership development and strategic foresight.

It’s the largest NALC attendance of the past decade, according to Dale Denham, MAS+, president and CEO of PPAI. “More importantly, the caliber of attendees is exceptional, which underscores the importance of this event and enhances its impact on each member,” Denham says.

“NALC is the opportunity for industry leaders to step away from the demands of daily operations and engage in broad, forward-thinking discussions about the future. The education is tailored specifically for industry leaders and serves to ignite new ideas and foster innovation. NALC isn't a meeting; it's a transformative experience.” Read More



Featured Speakers

 Andrew Busch 

 Economic Futurist 

  

 Andrew Spellman 

 Vice President 

 Therabody 

 Becki Heinen 

 Director of Client Experience 

 DCX 

 Brittany David, MAS 

 Chief Revenue Officer 

 SnugZ USA 

 Bruce Barnet 

 COO 

 Charles River Apparel  

 Chris Anderson 

 CEO 

 HPG 

 Dan Pantano 

 President and CEO  

 alphabroder 

 Daniel Rufenacht 

 CEO 

 Bluesign 

 Denise Taschereau 

 Co-Founder and CEO 

 Fairware 

 George Cardon-Bystry 

  Co-Founder & CEO 

 Edison House 

 Jeff Dyer 

 Horace Beesley Distinguished Professor Of Strategy 

 BYU 

 Kevin Walsh 

 President 

 Showdown Displays  

 Melanie Robinson 

 CEO 

 WEBB Production 

 Dr. Sam Potolicchio 

 Founding Executive Director 

 Center for Global Leadership at American Councils 

 Steven Baumgaertner 

 CEO 

 Cyber-Wear 

 Vera Muzzillo 

 CEO 

 Proforma 


Event Agenda

Monday, May 6, 2024

9 - 10:30 am mdt

Geopolitics In Today’s World, An Insider’s Perspective

Dr. Sam Potolicchio will deliver a firsthand account of geopolitical trends as an expert on the ground in Europe, sharing key insights about what is happening in the day to day lives of those abroad and what is being discussed by leaders that you don’t hear about in the news and could impact your business and the industry.  

Speaker: Dr. Sam Potolicchio, Professor, Georgetown University

Location: Grand Salon Ballroom

10:50 am - Noon mdt

Entrepreneurial Culture: Exploring Lessons from Demand Generating Local CEOs

Utah is regularly listed as the Best State to Start a Business and the #1 Place for Entrepreneurs by Business and Financial media. This has created a strong business climate and wealth of innovative, successful, and growing companies in the area. In this session, a panel of Salt Lake City CEOs will discuss their companies’ stories and the innovative environments they’ve been able to create.

Speakers: Chris Anderson, CEO, HPG Brands; George Cardon-Bystry, Co-Founder and CEO, Edison House; Melanie Robinson, CEO, Webb Production; Moderator: Ellen Tucker, CAE, MAS, Vice President, PPAI

Location: Grand Salon Ballroom

1:10 - 2:30 pm mdt

Harvard Business Review: The Innovator DNA – Mastering The Five Skills of Disruptive Innovators

Jeff Dyer’s work answers the question: “How do I find innovative people for my organization and become more innovative myself?” These questions stump senior executives, who also know that creativity and the ability to innovate are the essential keys to business success. In this session, learn if you are an innovator, an executor, or both and how to create an environment where creativity and innovation thrive.

Speaker: Jeff Dyer, Ph.D., Horace Beesley Professor of Strategy, BYU

Location: Grand Salon Ballroom

3 - 4 pm mdt

European Union: An International Partnership Models the Possibility of Sustainable Solutions

In this dual interview, two of PPAI’s largest international members share the value found in partnership. As Steven Baumgärtner, CEO of leading German distributor Cybergroup International, saw increased need for supply chain certifications, he turned to Swiss business services firm Bluesign and its CEO Daniel Rufenacht to secure a solution for clients and government regulations. As North America’s sustainability needs follow the European trend, their cooperation suggests the efforts our industry will need to go to in order to meet demands, and the growing cohort of solutions providers we’ll call on for help.

Speakers: Daniel Rufenacht, CEO, Bluesign Technologies; Steven Baumgaertner, CEO, Cybergroup International; Moderator: Josh Ellis, Publisher & Editor-in-Chief; PPAI

Location: Grand Salon Ballroom

Tuesday, May 7, 2024

8:45 - 10 am mdt

Connecting Today's Chaos to Tomorrow's Growth: Domestic Economy Predictions

Andrew Busch, the inaugural Chief Market Intelligence Officer (CMIO) for the U.S. government, answers the question "Where do we go from here?" on the economy, business, and government policy. He breaks down today's chaos by giving specific ideas on how to overcome, adapt, and thrive with a focus on the Promotional Products Industry.

Speaker: Andrew Busch, Economic Futurist

Location: Grand Salon Ballroom

10 - 10:30 mdt

Exclusive Dialogue with PPAI 100 Winner

One-on-one interviews between PPAI leadership and PPAI 100 winners who received high marks in areas that drive growth and innovation.

Location: Grand Salon Ballroom

10:30 - 10:40 am mdt

PromoSnack: ITR Economics

Learn about the new benefits ITR Economics provides to PPAI’s professional-level members which includes a detailed quarterly economic report.

Speaker: Alok Bhat, Market Economist and Research Lead, PPAI

Location: Grand Salon Ballroom

10:55 - 11:25 am mdt

Exclusive Dialogue with PPAI 100 Winner

One-on-one interviews between PPAI leadership and PPAI 100 winners who received high marks in areas that drive growth and innovation.

Location: Grand Salon Ballroom

11:25 - 11:50 am mdt

Exclusive Dialogue with PPAI 100 Winner

One-on-one interviews between PPAI leadership and PPAI 100 winners who received high marks in areas that drive growth and innovation.

Location: Grand Salon Ballroom

11:50 - Noon mdt

PromoSnack: PPEF

PPEF serves our community through providing financial resources for education to our membership. Learn more about our mission, who we serve and how to get more involved.

Speakers: Kevin Walsh, CAS, President, Showdown Displays; Becky Heinen, Director of Client Experience, DCX

Location: Grand Salon Ballroom

1:10 - 1:40 pm mdt

Exclusive Dialogue with PPAI 100 Winner

One-on-one interviews between PPAI leadership and PPAI 100 winners who received high marks in areas that drive growth and innovation.

Location: Grand Salon Ballroom

1:40 - 2:35 pm mdt

Growth Strategies & Tactics: Private Equity & Family-Owned

A panel of executives from privately held companies come together to discuss their insights around private equity and family-owned organizations. Conversations concerning growth strategies, performance, market changes, disruptions, risk management, and executive retention and incentives will be a part of this on-stage dialog.

Speakers: Brittany David, CRO, SnugZ; Bruce Barnet, COO, Charles River; Vera Muzzillo, CEO, Proforma; Moderator: Dan Pantano, President & CEO, alphabroder

Location: Grand Salon Ballroom


Sponsors




Represented Companies Attending NALC 2024

1338Tryon Image Source, Inc.
4Imprint IPROMOTEu
AIA Corporation Kaeser & Blair Incorporated
AIM Smarter LLC Kite Meeting Management, LLc
All American Writing Instruments Koozie Group
alphabroder Leaderpromos
American Solutions for Business Logo Mats, LLC
Antigua Apparel LogoIncluded
Arch Promo Group Logomark, Inc.
Ariel Premium Supply, Inc. MadeToOrder
ArtWork Services USA.com Maple Ridge Farms, Inc.
Ball Pro Promotional Group Moderne Glass Co., Inc.
BAMKO Myers-Holum Inc
BEL Promo Office Beacon LLC
Bensussen Deutsch & Associates, Inc. Oracle NetSuite
Binated OrderMyGear
Bluesign Technologies Ag Outdoor Cap Co, Inc.
Boundless Overture Promotions Inc.
Brand Fuel, Inc. PCNA
Brandaddition Perry Ellis International
Bryant Park Consulting, Inc. PPAI Board Alumni Association
Cap America, Inc. Product Safety Advisors
Certified Marketing Consultants, Ltd. Proforma
Charles River Apparel Promo Hunt, Inc.
Chipply PromoShop, Inc
Commonsku Promotional Product Professionals of Canada
Concord Marketing Solutions Raining Rose, Inc.
Cybergroup International Reno Type
Delegate CX SAGE
DemandBridge SanMar
EPromos Promotional Products Shepenco
Ethical Swag Showdown Displays
ETS Express Signet, Inc.
eXtendTech SnugZ USA
Facilisgroup Social Good Promotions, Inc.
Fairware Promotional Products, Ltd. Spector & Co.
Fast Decoration Automation Stakes Manufacturing
Garyline LLC Staples Promotional Products
Geiger Starline USA, Inc.
Gemline StickerYou
Gold Bond, Inc. Storm Creek
Goldstar Summit Group, LLC.
HALO Branded Solutions The Image Group
Hareid Marketing Inc. The Magnet Group
Harper + Scott LLC The Vernon Company
Headwear USA Therabody
HF Custom Solutions Visions
High Caliber Line Warwick Publishing Company
Hit Promotional Products Whitestone Branding
HPG Wipfli, LLP