Current Research  

Just Released: The Effectiveness Of Promotional Products As An Advertising Medium
Consumers' recall of advertisers and messaging on promotional products

Business-Gift Practices
What Buyers Say About the 5W's of this Long-Standing Tradition

Promotional Products--The Key Ingredient To Integrated Marketing
How Promotional Products, Print and Television Advertising Impact Consumer Perception

Promotional Products Impact On Brand/Company Image
Astute business people seek methods to enhance brand image.

Promotional Product Incentives Produce Valuable Referrals From Satisfied Customers 
Marketers need not rely on their salespeople to elicit new leads for business. 

Promotional Products: Impact, Exposure and Influence
Measures reach, recall and impression of the advertiser.  

Increase Booth Traffic With Promotional Products 
Are Pre-show Mailings with Promotional Products More Effective than Mailings without?  

The Effectiveness Of Promotional Products In Tradeshow Settings
Recipients recall usefulness and company image. 
Full report available through the PPAI Bookstore & Resource Center

Past Research   

Repeat Business 
Customers come back more frequently when you use Direct Mail Programs using Promotional Products. 

Employee Awards & Incentives 
Awards and incentive programs improve performance and motivate employees. 

Direct Mail
Make a significant difference in direct mail response rates with the use of promotional products.  

Three Dimensional Direct Mail Packaging 
Packaging of Promotional Products can evoke curiosity as well as increase Direct Mail response rates. 

Tradeshows  
Promotional products increase traffic to an exhibitor's tradeshow booth. 

Ad Campaigns 
Promotional product mailings can dramatically improve response rates. 

Customer Referrals
Generate customer referrals using Promotional Products. 

Customer Goodwill
Promotional products foster customer goodwill (positive attitudes and feelings)