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Editor: Jen Alexander McCall
THIS WEEK'S HEADLINES
INDUSTRY NEWS
PPAI NEWS

Industry Sales Showing Signs
Of Recession's End
The worst is over for the nation's economy, say news sources, but the signs may be harder to spot when it comes to promotional products businesses.

Craig Nadel, vice president of operations for Culver City, California-based distributor Jack Nadel, Inc. (UPIC: NADELINC), says nationally, the assessment seems true. "Traditionally the market recovers six months before the economy recovers," says Nadel, who majored in economics in college.

Nadel says since his company held a sales meeting four weeks ago, the numbers have been the best since this time last year; however, he hesitates to call it a trend. "Hopefully it will be the third quarter for us [that shows improvement]," he says. "It isn't as if each month has been better than in the past. For us it's been in six-month blocks."

Click here to read more.

Incentive Federation
Hosts Symposium On Capitol Hill

The Incentive Federation (IF) took its campaign to make employee incentives part of healthcare reform to Capitol Hill today, holding a symposium for members of Congress. The symposium stressed the contribution that wellness incentives can make when working to improve the health of the American workforce.

The symposium, titled "The Power of Incentives, Rewards and Recognition in Driving American Business and Creating a Healthier Workforce," facilitated discussion between industry representatives and key congressional staff about the role of incentives in workplace wellness programs.

Also participating in today's events were PPAI lobbyist Robert Drummer and Kendra Kirks-McDougal, MAS, sales executive with Sterling, Illinois-based distributor HALO/Lee Wayne (UPIC: LEEWAYNE) and Regional Association Council board member.

Tom Miller, president of Colleyville, Texas-based distributor The Miller Co. (UPIC: MILL0006), says he was asked to speak at the symposium after presenting at a conference luncheon in Chicago. Miller's view of incentives and their benefits is based on approaching clients from a people-centric, holistic view. "I believe people respond to opportunities to be recognized for the work that they do, and cash doesn't always do that," he says.

He adds that legislators don't necessarily know or understand the value of workplace incentives, and that this symposium is "a great example of citizens going to Washington to make their voices heard."

Click here to read more.

Joint Study Reveals Link Between Engagement, Business Value
Research studies gathered in a joint effort between three organizations show a strong connection between improved employee engagement and increased business value.

The Forum for People Performance Management and Measurement, the Human Capital Institute (HCI) and the Incentive Research Foundation (IRF) compiled case studies of corporate engagement programs and the associated ROI, and presented the findings in conjunction with The Motivation Show last month in Chicago.

An examination of these case studies showed such programs are most successul when they include more than one type of award so that each employee finds value in what is given. HCI will host a webcast to discuss the study on Thursday, October 22. Click here for more information.

R.S. Owens Forms Alliance With German Distributor
Chicago, Illinois-based supplier R.S. Owens & Co. (UPIC: RSOWENS) recently formed an alliance with Aetzkunst Trophies Germany, which will be the exclusive distributor of Owens awards in the German market. Aetzkunst specializes in awards and recognition products for corporations and the sports market. 
 
"This is an excellent strategic and cultural fit for R.S. Owens and Aetzkunst," says R.S. Owens CFO Brian Birkan, who traveled to Germany in September to finalize the deal. "We have admired Aetzkunst's products and believe that many of our awards add to their line. In addition, our partnership will strengthen our understanding of the European market and enable us to more quickly identify trends and expand our product offering."

Dr. Rainer Mage, owner and managing director of Aetzkunst, says the relationship will allow the distributor to offer its customers a wider range of products. "The top management team has strong service and customer orientation, and we look forward to a long-term partnership," says Mage.

River's End Customer Appreciation Event Looks Ahead To 2010
Minneapolis, Minnesota-based supplier River's End Trading Co. welcomed more than 500 guests to its headquarters on September 26 to celebrate 2009 and look ahead to the next year with a customer appreciation event, "A Brand New Day."

Fifteen vendors hosted exhibit booths to introduce their 2010 product lines and get to know customers of River's End, while employees put on a 30-minute fashion show featuring styles from the supplier's major label and private label brands.  

"Our customers' response to the new products was very positive, and we were able to show them how most of the new products for 2010 have a higher perceived value with a lower cost to meet the demands of today's market," says Tim Klouda, president of River's End promotional products division.

PPAI Representatives Participate In Forum Think Tank
The Forum For People Performance Management and Measurement held its 2nd Annual Think Tank in Chicago last week to bring together thought leaders from corporate America, recognition and incentive practitioners, researchers and top educators to discuss the role of human capital in the workplace. 

PPAI Executive Vice President Paul Bellantone, CAE, serves on the Board of Trustees of the Forum and attended along with former PPAI chairman Paul Kiewiet, MAS, CIP, president of Kalamazoo, Michigan-based distributor BrandKiwi, LLC/Mercury Promotions and Fulfillment (UPIC: kiwi).

Other PPAI members participating in the discussions were Tom Miller from Colleyville, Texas-based distributor The Miller Company (UPIC: MIL0006) and Mark Repkin from Arlington Heights, Illinois-based supplier The Certif-A-Gift Company (UPIC: CERTIF).

Click here to read more.

Thursday's CPSIA Webinar Focuses On Supplier Compliance
Join PPAI for a free 30-minute webinar Thursday, October 22, at 1 pm CDT to learn how the Consumer Product Safety Improvement Act (CPSIA) will affect promotional products suppliers.

This webinar shares what suppliers need to know, ask and do in order to comply with CPSIA. Susan DeRagon, associate director for toys and premiums with Specialized Technology Resources (STR), will address the law and its implications including testing, tracking, reporting and compliance issues. A Q&A session will be held at the end.

Click here to register for this free webinar.

PPAI in action

Lardner Praised For Legislative Discussions With Regionals
PPAI Senior Public Relations Manager Anne Lardner visited two regional associations in recent weeks to discuss the potential impact of S. 301, the Physician Payments Sunshine Act, with members.

Lardner met with members of the Sunbelt Promotional Products Assocation and the Georgia Association of Promotional Products Professionals to explain how S. 301 could effectively prohibit the distribution of promotional products to healthcare professionals, and to help regional members reach out to legislators using PPAI's online resource, PPAI LAW.

Longtime PPAI member John Patterson, MAS, owner of Grayson, Georgia-based Total Promotions Group Inc. (UPIC: TOTALPRO) and a GPPA member, expressed his appreciation of Lardner's regional association outreach in an e-mail to PPAI President and CEO Steve Slagle, CAE.

"Anne was thorough, complete and had her facts straight. What an asset to PPAI and its members," said Patterson.

People news

AIA Welcomes Five New Owner Affiliates
Neenah, Wisconsin-based distributor Adventures in Advertising (UPIC: ADVINADV) added the following five new owners to its network in September:

Jim Doherty, owner of Sycamore, Illinois-based OTL Promotions
Scott Holm, owner of Salt Lake City, Utah-based SMH Promotions and Apparel
Carrie Kendall, owner of Troy, Ohio-based Kendall Marketing Solutions
Jeffrey Olsen, owner of Rosemount, Minnesota-based Powerhouse Promotions
Bill Vreeland, owner of Cumming, Georgia-based Everybody's Business (UPIC: EBB)

Fortune Products Hires Hayenga
Lake Stevens, Washington-based Fortune Products has hired Greg Hayenga as its new national accounts representative for the promotional products industry, serving the U.S. and Canadian markets. Hayenga has more than 10 years of national and regional account management experience. 

MediaTree Names Havelock Product Development Manager
Parsippany, New Jersey-based supplier MediaTree (UPIC: tni) has named Chris Havelock product development manager. Havelock is responsible for enhancing MediaTree's product line as well as developing new educational and sales strategies.

Havelock previously was a sales account manager with MediaTree, covering the New York City metro territory and serving distributor clients in California, Nevada and Texas.

PromoShop, Inc. Welcomes Paulsons To Sales Team
Los Angeles, California-based distributor PromoShop, Inc. (UPIC: pro) has hired Brooke Paulson and Kathy Paulson as sales executives in the distributor's Seattle office.

 

 

 

 

 

 

 

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Artistic Toy Recognizes Longtime Employee
Allentown, Pennsylvania-based supplier Artistic Toy (UPIC: ARTSTOY) recently recognized employee Helen Haring for 20 years of service with the company. Haring began working in 1989 for the company when it was known as Art's Toy Manufacturing, Inc.

Haring has served in several positions during her time at Artistic Toy, including switchboard operator, new employee liaison, quality control inspector, production manager, box packer, t-shirt imprinter, sewer and product assembler.

IMA Awards Six With Professional Designation
The Incentive Marketing Association (IMA) recently conferred its Certified Professional of Incentive Management (CPIM) certification to six individuals. CPIM certification recognizes individuals in the incentive field who have met a predetermined level of training and work experience and who demonstrate a comprehensive understanding of the incentive field.

These six incentive marketing professionals were presented with the CPIM certification at a special ceremony at the IMA annual membership meeting held in conjunction with the Motivation Show in Chicago last month. Click here to see the list.

Read more Accolades at PPB online.

Winter apparel ideas are on The Industry Show this week. Also, industry leaders share insights with mainstream media.

 

contribute to ppb
this month's ppb

Why Do You Attend The Expo?
Imagine not kicking off your year with the industry's premier event, The PPAI Expo. What would you miss the most--the networking, tradeshow floor, education offerings, Burger Bar? PPB is compiling a list for the December issue of the top 10 things you'll miss if you don't make it to The Expo. E-mail your list to Audrey Sellers by October 23 

Get Packing With Travel Products
The January issue of PPB features an assortment of travel products to get you comfortably to your destination. Look for luggage tags, luggage locks, toiletry bags, travel carts, packing organizers, travel pillows, eye masks, blankets and travel-sized accessories such as mirrors, sewing kits, first-aid kits and candles. November 6 is the deadline to get descriptions and high-resolution images to Audrey Sellers for consideration.

A Collection Of Coordinating Apparel
When your clients call for matching men's and ladies' apparel, turn to the January issue of PPB for some fresh ideas. Here you'll find coordinating outerwear, knits and wovens, among other styles. Send apparel descriptions and high-resolution images to Audrey Sellers by November 6 for possible inclusion. 

Smartphone App Roundup
If your company has created a downloadable application for iPhone or another smartphone manufacturer, tell us how you're planning to utilize this technology and why you think it's a good bet for your promotional products business at TamaS@ppai.org. Your company and its new application could be featured in an upcoming issue of PPB.

PPAI Needs Your Olympic Products
The PPAI public relations department is developing a collection of products that promote The Olympic Games. If you've supplied product for the Olympics in the past or are producing products for the upcoming Winter Games, please send your products or high-res photographs to Erica Edwards, PPAI communications coordinator, 3125 Skyway Circle North, Irving, Texas 75038.

Share Your Cause Awareness Products With PPAI
Promotional products play a large role in social awareness campaigns. If you have created or plan to create products for cause-related initiatives, e-mail Erica Edwards, PPAI communications coordinator.

No More Paper Files
RIGHTSLEEVE.com shuns paper trails typical of the industry in favor of a high-tech online database and client community. "I embraced technology right off the bat because I knew I would have very little chance of standing out against other people if I was just out there handing out catalogs and distributing products," says Mark Graham, who founded the company in 2000.

Higher Education Calling
This year Promotional Products Education Foundation (PPEF) awarded $100,000 in scholarships to 10 Four-Year recipients, 2 Chairman's recipients, 61 One-Year recipients and 21 renewal recipients who are receiving additional payments from prior-year awards.

The End Is In Sight, Right?
As industry sales have slumped, businesses have gone into and out of bankruptcy and staff reductions have become more commonplace, we all begin to wonder when we'll see the uptick. We all speculate, grouse, worry and predict and, for the most part, our industry players attempt to stay optimistic. What else is one to do?
what would you do?

A distributor asks: "A client recently found an item online at a lower price than I could quote it. It's not exactly the same item but it's close enough that he's willing to buy it online instead of from me. What can I do to keep his business and how can I avoid this problem in the future?"

What's your answer? E-mail answers along with your name, title and company name to Question@ppai.org by October 30 for possible inclusion in the January issue of PPB magazine.

Answers to this month's question are in. Click here to read advice for a supplier concerned about its negative customer reviews on an industry website.

3125 Skyway Circle North
Irving, Texas 75038
Phone: 888-I-AM-PPAI
Fax: 972-258-3012