Trends and Data
Independent research studies conducted for Promotional Products Association International demonstrate the effectiveness of promotional products marketing. Here's proof that promotional products really do work:
2008 Estimate of Promotional Products Distributor Sales
The 2008 sales volume figure reflects the third largest sales number on record with $18.1 billion.
Top Buyers of Promotional Products
The following list ranks the top purchasers of promotional products according to the findings of a 2007 study by Louisiana State University and Glenrich Business Studies. Industries were ranked by distributors according to the volume spent on promotional products by each industry.
Advertising Campaigns
Promotional product mailings can dramatically improve response rates.
Customer Goodwill
Promotional products foster customer goodwill (positive attitudes and feelings) toward a company and its salespeople.
Customer Referrals
Generate customer referrals using promotional products.
Direct Mail
Make a significant difference in direct mail response rates with the use of promotional products.
Employee Awards & Incentives
Awards and incentive programs improve performance and motivate employees.
Repeat Business
Customers come back more frequently when you implement direct mail programs using promotional products.
Three Dimensional Direct Mail Packaging
Packaging of promotional products can evoke curiosity, as well as increase direct mail response rates.
Tradeshows
Promotional products increase traffic to an exhibitor's tradeshow booth.